Brave New World By Aldous Huxley - 1329 Words

Living in a perfect world where everyone was happy, resources were plentiful, and the word war was never spoken would be the ideal place to live, however without chaos how would people know peace and without evil in the world how would there be good. Society is all about yin and yang, bad in the good and good in the bad. In the novel Brave New World by Aldous Huxley, London is transformed into a society where there are no mothers or father, babies are born in tubes, and there is no talk of marriage or being exclusive to one person. A different civilization than present day. Brave New World was published in 1932, during this time the Great Slump was happening throughout England, which would be understandable because Huxley describes his novel as a negative utopia, or dystopia. The novel is a great read for one who is interested in utopias, dystopias and how society would be different if history had not panned out the way it had. Brave New World is an excellent example of how dystopias are disguised as utopias. The idea of family is an inconceivable thought in Brave New World. Huxley begins his novel with the tour of the Central London Hatchery and Conditioning Centre. Here is where babies are produced and conditioned for their predestined role in society, using the Bokanovsky Process. The process shocks the egg so that the egg may divide into 96 identical embryos. The Director of the centre believes the process creates stability. â€Å"Bokanovsky’s Process is one of the majorShow MoreRelatedA Brave New World by Aldous Huxley668 Words   |  3 PagesIn Brave New World, there are similarities that have a deeper meaning that we can understand. There are personal effects in Aldous Huxley life that contribute to what he has written in the book. Aldous Huxley throughout his life have seen, done, and events have happened to him, just like all of us, but he has expressed it in his book. So when Aldo us wrote the he had so many ideas. I have read the book; it’s notRead MoreBrave New World by Aldous Huxley811 Words   |  3 Pages Brave New World is based around characters who gave up the right of freedom for happiness; characters who ignored the truth so that they could live in a utopian civilization. The deceiving happiness was a constant reminder throughout the book. Almost every character in Brave New World did whatever they could to avoid facing the truth about their own situations. In this society, happiness is not compatible with the truth because the World State believes that happiness was at the expense of theRead MoreBrave New World By Aldous Huxley1525 Words   |  7 PagesA Brave New Feminist The novel Brave New World written by Aldous Huxley in 1932 is known for its social satire, utopian values, and unusual standpoints on stereotypical gender roles. In this time where futuristic technology has completely taken over, and men and women are given the same opportunities for everything, â€Å"the genders appear equal within the social order; both men and women work at the same jobs, have equal choice in sexual partners, and participate in the same leisure pursuits† (MarchRead MoreA Brave New World by Aldous Huxley664 Words   |  3 Pagesfor the fact being in the future and in the past time has changed and many differences were made. In his Dystopian Society Huxley portrays masses of niches where the government produces clones for specific reasons. Huxley decides throughout Brave New World that cloning humans is unethical. He then becomes in contact with the society’s most powerful Alphas and Betas clones. Huxley suggest in BNW that lower class groups in clo ning humans to act like servants to terrorize them into working hard conditionsRead MoreA Brave New World by Aldous Huxley1189 Words   |  5 Pages In the world of sex, drugs, and baby cloning you are going to be in many situations where you feel like the world we live in should be different. In the story Brave New World, they had sex with multiple partners along with a very bad use of drugs. It is weird that Aldous Huxley wrote this book in 1931 about the world he was living in during that time and how it is similar to the world we live in today. Nowadays, drugs are still being used and people are still engaging in sexual encounters withRead MoreBrave New World By Aldous Huxley968 Words   |  4 PagesAldous Huxley’s utopia in Brave New World foreshadowed and illuminated the complications within modern day society. Upon its release, the narrative became widely banned all over the United States due to the unorthodox thoughts and actions of multiple characters in it. Early readers, as well as modern day audiences, feared and rejected the ideals that Huxley incorporated into his perfect society; however, our society today is heading towards the dark paths the older generations desired to avoid. Read MoreA Brave New World by Aldous Huxley895 Words   |  4 Pagesthe novel Brave New World, Aldous Huxley tells of a society where everyone is the same but, compared to t oday’s society, everything is different. Huxley tells of a world where everything that happens or takes place is because of one’s own desire and nothing more. The hero in the novel, a â€Å"savage† named John, is Huxley’s main focal point. It is through his eyes and mind that the reader sees what’s going on. Now when I read this novel, I began to think, â€Å"Could this perfect, conformed world actuallyRead MoreA Brave New World by Aldous Huxley1684 Words   |  7 Pagesimperfect world and is usually only a hopeful dream. These types of worlds can greatly be described in detail through the world of science fiction. Aldous Huxley was an English writer who lived during a time when war and chaos were engulfing the world. His works reflect his view and thoughts on a dystopia, which is a false utopia, and describes what could occur in possible governments of the world. The ability to understand and dive into the thoughts of the author is what make s world literatureRead MoreA Brave New World by Aldous Huxley614 Words   |  2 Pagesthem truly happy. What if someone were to tell you that what you thought was true happiness was all an illusion. In a Brave New World by Aldous Huxley people in the world state are conditioned and drugged up by soma to not experience true happiness. In a world that is perfect, human beings do not have to depend on drugs to keep our world in balance. In a Brave New World by Aldous Huxley there is always a perfect drug called soma that keeps everyone happy, which they have based their society on. ThisRead MoreA Brave New World by Aldous Huxley948 Words   |  4 PagesWelcome to a world were â€Å"Brave† is not just a word; It has a true meaning. This is a story were everything as you know it, doesn’t seem to be right and will completely change your way of thinking. When this story was written, life was very harsh for many people†¦.Mostly for the author who wrote â€Å"Brave New World† During this time (1930s) they didn’t have much sexual content Living The Future Of The Past In The Present†¦.. In the air; But Aldous made a future full of sex for them and we are the

The competitive Environment of Tesco in the UK Essay Example For Students

The competitive Environment of Tesco in the UK Essay Outline1 Competitive Environment of Tesco2 Tesco ‘s Corporate and Marketing Strategy3 Balanced Scorecard Approach4 Adoption of Balanced Scorecard by Tesco5 Tesco ‘s Strategic Map in the Coming Old ages6 Financials7 Customers8 Procedures9 Peoples Competitive Environment of Tesco Tesco is the largest nutrient retail merchant in the UK and one of the taking food market retail merchants in the universe. It supplies 30 % of the nutrient purchases made in the UK. More than 550,000 employees service the company ‘s clients in about 5,000 locations spread across 14 states in Europe, Asia and North America ( Tesco plc, 2010, p 1-3 ). The company ‘s operations in the British retailing infinite, coupled with its steady abroad enlargement, have opened it to legion competitory challenges and menaces. In the UK, the company faces strong and increasing competition from its heavyweight challengers like ASDA-Walmart, Sainsbury ‘s and Morrison ( Finch A ; Wood, 2010, p 1-2 ). Each of these administrations is invariably seeking to better its market portion through assorted client focused and efficiency oriented schemes ( Finch A ; Wood, 2010, p 1-2 ). Whilst Tesco continues to take in market portion, gross revenues and profitableness in the UK, it remains under changeless competitory force per unit area and any strategic or market topographic point mistake could hold inauspicious consequences ( Finch A ; Wood, 2010, p 1-2 ). The economic environment in the UK is perchance traveling through its worst convulsion since the 1980s. Increasing unemployment, 1000s of occupation losingss and a really easy resuscitating economic system have dampened the enthusiasm of supermarket shoppers and created hard market conditions for market participants ( Kollewe, 2010, p 1-2 ) Crisp decrease in authorities disbursement, the proposed riddance of 1000s of public sector occupations by the present alliance authorities and the treble addition in academic fees have already led to widespread protests and are expected to impact the economic clime further ( ABC Inc, 2010, p 1 ) Whilst the company is steadily increasing its planetary footmark, the UK continues to be its overpoweringly big market and histories for practically 67 % of its entire gross revenues and 71 % of its net incomes ( Tesco plc, 2010, p 1-3 ) The economic and societal convulsion in the state, along with increased competitory force per unit area from its chief rivals will surely escalate environmental and competitory challenges for the company intense in the coming old ages ( Tesco plc, 2010, p 1-3 ) Tesco has in recent old ages been working at steadily spread outing its planetary operations. Its planetary presence is nevertheless less than that of Walmart, Carrefour and Metro and its place in the planetary retail market, whilst strong and increasing, do non mirror its dominant place in the United Kingdom and it is the grocery leader in merely two abroad markets, Malaysia and Thailand ( Finch A ; Wood, 2010, p 1-2 ) Tesco, like other major houses spread outing strongly into international markets frequently faces different and hard environmental and competitory conditions in its assorted operational parts. Much of the competition in its abroad markets comes from legion local rivals who non merely run with far lesser operating expenses but besides understand local gustatory sensations and penchants much better. Tesco is battling competition in its abroad markets and seeking to set up its presence with the aid of good established local houses and different shop formats ( Tesco plc, 2010, p 1-3 ) However the planetary experiences of assorted supermarket big leagues like Walmart and Carrefour reveal that planetary enlargement is non easy and important market failures can happen from uncomplete apprehension of market demands and pick of market schemes ( Sarkar, 2009, p 1-3 ) Tesco ‘s Corporate and Marketing Strategy Tesco ‘s rapid growing in recent decennaries has been driven by its carefully planned and sustained client focused scheme. The company is perchance the lone retail merchant to appeal to different market sections, upmarket, midrange and low monetary value. It invariably focuses on betterment of client value and services with focussed action in countries like supply concatenation direction, pricing, quality, merchandise scope and in-store every bit good as online client convenience. The company initiated a major strategic alteration in the mid 1990s with the acceptance and customisation of the balanced scorecard attack, shortly after it was foremost advanced by Robert Kaplan and David Norton. Balanced Scorecard Approach The balanced scorecard attack was developed by Kaplan and Norton to supply concerns with a holistic tool for public presentation measuring in different critical countries of concern houses. Whilst much of public presentation measuring in the yesteryear focused on the fiscal facets of the concern, the balanced scorecard approached public presentation measuring from four point of views, viz. the fiscal position, the client position, the concern procedure position and the acquisition and growing position ( Kaplan A ; Norton, 1996, p 7-13 ) The diagram provided below illustrates the assorted dimensions and interactions of the balanced scorecard. ( Beginning: Balanced Scorecard Institute, 2010, p 1 ) The balanced mark card whilst originally constructed for measuring of public presentation is now used for preparation and execution of scheme by concern houses. Administrations following the balanced scorecard set aims in each of these countries and thenceforth formulate marks and enterprises for meeting such aims, every bit good as steps to measure existent advancement in run intoing them ( Kaplan A ; Norton, 1996, p 7-13 ) Its usage enables houses to clear up scheme in footings of the different dimensions outlined by the balanced scorecard tool, communicate strategic aims in different countries, program set marks and align strategic enterprises, and implement systems for accomplishment of feedback and battle of dual cringle acquisition ( Kaplan A ; Norton, 1996, p 7-13 ) Adoption of Balanced Scorecard by Tesco Tesco adopted the balanced scorecard method in the mid 1990s to drive its scheme and operations. Tesco ‘s acceptance of the balanced scorecard method led to the development of the celebrated Tesco Steering Wheel, which was originally divided into four quarter-circles, viz. Customers, People, Operations and Financials ( Kaplan, 2008, p 1-2 ) The Tesco Steering Wheel ( TSW ) originates from the company ‘s nucleus intent and long term aim, viz. the creative activity of value for clients in order to gain their changeless trueness. The company added a 5th dimension to the TSW in 2007, viz. community, in order to promote employees to go first-class citizens and better their communities. A diagram of the new Tesco Steering Wheel with five quarter-circles is provided as under ( Kaplan, 2008, p 1-2 ) ( Beginning: Kaplan, 2008, p 1 ) Tesco ‘s maneuvering wheel helps in guaranting that its 550,000 employees in multiple states work towards presenting typical and undeviating purchasing experiences to consumers in each and every shop. The construct of the TSW came about from the acceptance of the balanced scorecard in the early 1990s when Tesco engaged in a procedure to clarify its mission and scheme to guarantee the realisation of this aim. â€Å" Tesco, ( in the words of Sir Terry Leahy, CEO ) does n’t desire one leader. We want 1000s of leaders who take enterprise to put to death the scheme. † ( Kaplan, 2008, p 1 ) Tesco used the maneuvering wheel, a clear symbol for a tool to drive public presentation and assist employees find the manner into the hereafter, to pass on to its employees. The original TSW has had four equal discharge, stand foring the four countries of balance scorecard focal point, viz. financials, clients, operations, and employees. The company added another dimension, community, to the TSW in 2004 to promote and back up workers to take part in and assist the communities where they work and live ( Tesco plc, 2010, p 1-3 ) Tesco ‘s maneuvering wheel is non easy to implement. Extensive attempts are required by manner of consumer research, aggregation of informations, and analytics to guarantee that aims and prosodies continue to stay appropriate, even as consumer gustatory sensations and penchants alteration and competition intensifies ( Kaplan, 2008, p 1-2 ) All Tesco shops get monthly updates on the guidance wheel, sum-ups of prosodies of the five discharges four discharge, so that Tesco employees in different parts and multiple formats get appropriate public presentation feedback. Tesco adds to the effectivity of its maneuvering wheel study with little lists that explain of import strategic cardinal elements merely so that employees can prosecute in their everyday maps. The TSW has assisted the company in concentrating on its scheme during its rapid growing in the 1990s and the 2000s ( Kaplan, 2008, p 1-2 ) Tesco ‘s Strategic Map in the Coming Old ages Tesco has an established and steady growing scheme that is based upon broadening concern range in order to accomplish sustainable long-run growing by prosecuting clients into big and turning markets at place and new markets overseas ( Kaplan, 2008, p 1-2 ) The company ‘s growing scheme has five chief constituents, viz. ( a ) to accomplish success in international retailing, ( B ) to increase the nucleus UK concern, ( degree Celsius ) to accomplish equal strength in non-food concerns, ( vitamin D ) develop retailing services and ( vitamin E ) topographic point the community at the Centre of all operations. Tesco ‘s concern scheme has been based on variegation during the last decennary and the company intense to beef up its assorted concerns across multiple states and formats during the following two old ages ( Kaplan, 2008, p 1-2 ) The company ‘s strategic aims for the coming two old ages are indicated in the BSC chart provided below. These aims have been based basically on increasing and keeping the of import push countries of the company. Financials Improve group gross revenues by more than 10 % Reduce start-up losingss in the US and do US operations profitable Improve international gross revenues by more than 25 % Improve return on capital employee to 15 % Improve UK market portion by 1 % Customers Focus on clients holding to pass less in the UK Gove clients wellness picks Improve client pick Improve scope of vesture Improve scope and quality of general ware Increase merchandise scope of Tesco bank Make FF a planetary manner trade name Procedures Improve wellness and safety procedures Improve capablenesss of people Improve processes for merchandise safety Improve controls for fraud and conformity Peoples Create 20,000 new occupations each twelvemonth Reward our employees for their work and back up their development Develop leaders with greater strength Better the effectivity of whistle blowing policy Improve diverseness and inclusivity Improve employee keeping to 95 % Apart from the above quarter-circle, Tesco besides has the following strategic aims in Community Care. Tesco has undertaken legion enterprises in labeling of merchandises, decrease of C footmark, deviating shop waste straight to landfill and decrease of C emanation from shops and distribution centres. The strategic aims for the following two old ages in this country have been formed on the footing of Tesco ‘s committedness in specific countries of community attention. Reduce C emanation from shops and distribution centres by 10 % each twelvemonth. Support causes in local communities. By and sell merchandises antiphonal.